Tom Asacker:

So stop and ask yourself, and your people: Are we asserting integrity of purpose in everything that we do? Does our desire to improve our customers’ lives shine through in each and every action we take?

Good advice and a good tool to evaluate your company's offerings. When you do evaluate your products, services or marketing, keep in mind another gem from the post:

Making sure that everyone viscerally understands your purpose (and it should not be to produce and sell things. It should be to add value to people’s lives), and then to orchestrate, empower and inspire people to bring that purpose to life with daring and imaginative vision.

Seems like a good start.